To mark the launch of IGOR, Tyler, The Creator’s genre-defying album, we unveiled a hyper-realistic, full-scale sculpture of the artist’s enigmatic persona. More than a static display, this mobile installation became a traveling spectacle - making stops in key cities and drawing crowds of fans eager to experience it up close. Designed to spark curiosity and fuel conversation, the sculpture became an organic magnet for content creation, driving massive engagement both on the ground and across social media. The result: a visually arresting cultural moment that blurred the lines between music, art, and fandom, amplifying the album’s impact well beyond its release date.