VOLUME spearheaded a nationwide outdoor media campaign to build anticipation for A Love Letter to You 5, the highly awaited mixtape from Trippie Redd. Designed to meet fans where culture lives and breathes, the campaign blanketed major cities with bold, attention-grabbing billboards, hyper-local wild posting in culturally rich neighborhoods, and a dynamic mix of street-level media formats. Every placement was crafted to spark conversation, drive visibility, and create a visceral connection between the music and the streets that inspire it.